Role — Creative / Art Direction
Creative Director — Greg Greenberg
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Copywriter — Imen Soltani
Production Partner — Logan
For the 2nd generation AirPods, we recognized that users value ease of use. By incorporating the new battery light icon into the official AirPods logo and unveiling a new wireless charging accessory pad, we explored the importance of technology fitting into users' daily routines, reinforcing the effortless nature of the AirPods experience.
Creative Director — Greg Greenberg
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Copywriter — Imen Soltani
Production Partner — Logan
