Boosting organic engagement, we commissioned the internet’s brightest content creators to make @apple a destination for education. Using only an iPhone, we taught creative tips & tricks with ranging difficulty levels for our audience to explore. By showcasing real content taken by everyday users, Apple emphasizes that creativity isn't limited to professionals anymore.
Creative Director — Chuck Monn
Assoc. Creative Director — Gustavo Kopit
Art Director — Patty Toner
Art Director — Carlos Estrada
Copywriter — Paula Henzel
Production Partner — Incite Design