#ShotoniPhone

Boosting organic engagement, we commissioned the internet’s brightest content creators to make @apple a destination for education. Using only an iPhone, we taught creative tips & tricks with ranging difficulty levels for our audience to explore. By showcasing real content taken by everyday users, Apple emphasizes that creativity isn't limited to professionals anymore.

Date

Mar 2021

Scope

Brand, Digital

Light Trails @incitedesign

Color Gels @travysowens

Ultra Wide Distortions @rogerweiss

Golden Hour Silhouettes @incitedesign

Vibrant Portraits @bynwabugo

Unique Portrait Lighting @bynwabugo

Creative Director — Chuck Monn

Assoc. Creative Director — Gustavo Kopit

Art Director — Patty Toner

Art Director — Carlos Estrada

Copywriter — Paula Henzel

Production Partner — Incite Design