#ShotoniPhone

Boosting organic engagement, we commissioned the internet’s brightest content creators to make @apple a destination for education. Using only an iPhone, we taught creative tips & tricks with ranging difficulty levels for our audience to explore. By showcasing real content taken by everyday users, Apple emphasizes that creativity isn't limited to professionals anymore.

Date

Mar 2021

Scope

Brand, Digital

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Light Trails — @incitedesign

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Color Gels — @travysowens

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Ultra Wide Distortions — @rogerweiss

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Golden Hour Silhouettes — @incitedesign

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Vibrant Portraits — @bynwabugo

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Unique Portrait Lighting — @bynwabugo

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Creative Director — Chuck Monn

Assoc. Creative Director — Gustavo Kopit

Art Director — Patty Toner

Art Director — Carlos Estrada

Copywriter — Paula Henzel

Production Partner — Incite Design

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