Role — Creative / Art Direction
Creative Director — Jed Cohen
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Art Director — Carlos Estrada
Production Partner — Haus
For the iPhone 12 launch, we created a digital experience that empowered users to personalize their devices, tapping into self-expression through technology. With over 200K possible MagSafe combinations, fans enthusiastically shared their unique setups across social media, transforming the iPhone into a canvas for individuality.
Creative Director — Jed Cohen
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Art Director — Carlos Estrada
Production Partner — Haus
